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22 days to watch
Direct from Locarno
588 Ratings

How Fernando Pessoa Saved Portugal

Como Fernando Pessoa Salvou Portugal

Directed by Eugène Green
Portugal, France, 2018
Short, Drama
  • Portuguese
  • English, Turkish
Direct from Locarno


During the 1920s, at the request of one of his employers, the poet Fernando Pessoa conceives an advertising slogan for the drink Coca-Louca, which panics the authoritarian government of that time.

Our take

Continuing our spotlight on the best films that premiered at last year’s Locarno Festival—as the 2019 edition unfolds—we return to one of our perennial favorite filmmakers, Eugène Green. This witty mini-film travels to Portugal for a (real!) tale of a truly bizarre confluence of artist and brand.

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Critics reviews

Among its not inconsiderable charms are a tête-á-tête between Pessoa and his illustrious heteronym, Álvaro de Campos, a small triumph of subtle visual characterization, and what must be one of cinema’s funniest exorcism scenes.
August 14, 2018
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