I'm eternally divided on this one. I admire it for being creative, innovative, unique, and delightfully absurdist (I can see Dupieux becoming a natural at strange filmmaking), but ultimately, it is so cheeky and full of itself in some places. It's very impressed with itself became it came up with this "no reason" idea. Still, it's plenty concise and uses its creativity to the maximum. Can't knock a film for that.