Every safety sign looks like an erection, and Peninsula Airlines just sounds phallic. Almodóvar is basically exploiting what people presume an Almodóvar movie to be — bitchy campiness — in order to get some stupid telenovela fun out of his system. By the time you see a pile of suds bobbing up and down, the sight gags have basically driven over a cliff. Yeah, this is what people think Almodóvar is. But it’s Almodóvar for people who assume they can’t get Almodóvar otherwise. It’s Almodóvar for Target.
July 18, 2013